Launching an app? You need the best email marketing

January 25, 2017

In this competitive business world email marketing has become the most effective way to hold a better position in the market for a company where size of the business does not matter.

There are several ways to promote your business but email marketing is probably the best among all. With the help of email marketing you can achieve a better position in the market and make a close relationship with your loyal clients. Moreover it is the cost effective solution which allows your business to grow. Now the question is to handle a large number of emails.

Keeping this in mind, software engineers and internet marketing gurus have created several types of email marketing software which make the entire process easier. There is a long list of email marketing software for every size of business (1). Finding the best one for your business is not so easy especially when there are hundreds to choose from.

There are few key things which you should consider prior to choose the software for your business and they are as follows:

What to look for before choosing email marketing software?

When you are going to choose email marketing to promote your business then you will need suitable email marketing software which will make your business more powerful. So choose the software for your valuable business wisely (2) and consider the following things:

  • Know your need: Homework is always beneficial before going to buy anything from the market and when it is about email marketing software for your business then importance increases up to high extent. First of all know the purpose of this software in your business well. There are various type of email marketing such as newsletter, invitation email, lead-nurturing email, promotional campaign, catalogue emails, survey email and transactional email. You can use one of the above mentioned email marketing. Then choose the software according to your need and check whether the software can meet all of your need or not.
  • Business size: Engineers have made email marketing software for large business and small business both. Features of the software for large and small business are different from each other. So it is very important to know about your business size prior to choose the software. So, choose the email marketing software according to your business size
  • Features: Check all the features of the selected software so that it can fulfil you’re your need or not
  • Price: Check the price and manufacturer of the software whether they are reliable or not. Do not forget to check the deliverability rates.
  • Ease of use: Choose the software always which is use friendly. Besides this check also whether the software has mobile access or not

Apart from the above mentioned points choose the ideal software for your business on the basis of analytics, tools, management of tools, customer help desk, social media integration, and software integration. By following all of these points you will definitely find out the best email marketing software for your business.

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To make it easier here few well known email marketing software are given below. Let’s have a look:

Active Campaign: It is one of the most popular email marketing software in the market which is ideal for daily use. Best part of this software is it is very easy to use and very powerful. Its unique features make it famous to all. It contains its own CRM system, sales automation and marketing automation. It also offers email marketing service where you can get drag to drop facility, image hosting and template at free of cost. To be more precisely it is all-rounder software which can handle email marketing of any small and large business marketing. There are so many benefits of using it and they are as follows:


  • Own CRM system
  • It can create marketing automation sequence easily
  • Reasonable price
  • Easy to use
  • Good customer support

Apart from having so many benefits some disadvantages also there and they are as follows:


  • Email campaign and newsletter service of active campaign is not standard
  • Drag and drop service is difficult to use
  • CRM of this software is not ideal for large companies
  • A/B testing is not so good compared to other email marketing software

It can be concluded that active campaign is ideal for small business but not suitable for large uses

Get Response: This is most powerful email marketing software in this market. All the awesome features have made it different from others. There are so many benefits of using it and they are as follows:


  • It is user-friendly
  • You can get it for an affordable price
  • 500+ well designed templates are provided with this software
  • This is ideal for beginner
  • Customer service is undoubtedly very good
  • A/B testing is standard
  • Their API is also very good
  • It contains auto-responder and nice automation tool


  • Form of builder is not so good
  • Few features are difficult to find
  • Automation rules are limited

Mail chimp: This software has been specially designed for the use of news-letter and auto responder (3). It is famous of its beautifully designed user interface, ease of use and powerful functionality. There are so many benefits of using this software and they are as follows:


  • It is the easiest email marketing software
  • Ideal for beginners
  • Creating exporting and importing list is very easy
  • You can open your account at free of cost
  • You can pay in two ways such as instant payment and monthly subscription
  • It includes variety of integrations


  • Having free account there is a limit of sending email
  • Main disadvantage of mail chimp is homogenisation of templates
  • Lastly it is bit expensive so everyone cannot afford this.

ConvertKit: This email marketing software has been designed especially for the bloggers. Bloggers may find easy to use it by using its unique tools.


  • Well designed
  • Easy to use
  • Variety of integration are available

Cons: It is bit expensive. Except high price it has no other issue

Admail: This software has been designed for the email marketing campaign. It includes 300+ beautifully designed business templates. You can connect with social media and email marketing together with the help of this software. It provides also variety contact management tools it is not so expensive one.


Apart from above-mentioned software there are so many other email marketing software available in the market. You can definitely go with any one from the above-mentioned software.

UX designers take nitric oxide at work, ‘better than coffee’ for energy

June 5, 2016

When it comes to optimum performance at work, certain nutrients and minerals should be carefully consumed and avoided.

One such chemical compound is becoming a favorite among UX designers across the nation.

Nitric oxide is a chemical compound that comprises of a single nitrogen and oxygen atom.

It is considered a free radical which is basically a group of atoms that comprise of atoms that are unpaired. However, even though it is a simple compound it plays a large role in keeping our body functional [1]. In fact our bodies produce this naturally and it acts as a neurotransmitter which is a chemical that transfers messages from the brain to the entire body.

Even though this compound is abundant in the environment we cannot get it directly from the air or the soil; we depend on microbes and green plants to convert them into nitric oxide which we can synthesize.

This review ranks the top NO supplements on the market.

NO serves as a neurotransmitter between the nerve cells and the body so it has a large role in pathological and physiological processes. In addition to being a neurotransmitter, nitric oxide can improve sleep quality, lower blood pressure and limit the formation of blood clots significantly, similar to Vitapulse products. By increasing blood flow it ensures that our vital organs receive oxygenated blood regularly and our muscles and tissues get the nutrients they need to remain healthy. This results in better metabolism and overall health.

However, there is a limit to how much the human body can produce this essential component naturally. The following are some food items that make up a nitrate rich diet:

Dark Chocolate

According to a number of studies, dark chocolate or raw dark cocoa can enhance the production of nitric oxide in the body and reduce blood pressure at the same time. It has also been observed that cacao can heal the endolethium which is a cellular layer which lines the inner surface of blood vessels. Eating dark chocolate can increase the number of cells that repair damaged walls.

However, not every type of dark cocoa bean can provide these benefits. It is better to buy the raw and unprocessed kind since these are not stripped of their nutrients.


Watermelon contains high amounts of L-Citrulline which is an amino acid and is considered one of the best compounds when it comes to nitric oxide production. It is converted to L-arginine by the kidneys with aid from nitric oxide synthase enzyme. However it is better than L-arginine since it is better at boosting arginine than the actual amino acid itself [2].


The fruit that produces the most nitric oxide as well as testosterone levels is the king of fruits, the pomegranate. It is also known to reduce plaque thickness by about 30% and increase testosterone levels by more than 20% in several studies.

Salmon and Kale

Salmon that is caught in the wild is chock full of a co-enzyme Q10. This is mostly used in moisturizing creams to smooth out wrinkles but it is also a very good booster of nitric oxide. The reason why kale has been paired with salmon is because it is also a good source of the same enzyme and has high nitrate content. In addition, it also makes arteries stronger.


Some offal or animal organs are rich in nitrates such as liver. Besides nitrogen oxide, many of them contain high amounts of cholesterol and soluble vitamins which are also well known testosterone boosters and are also good sources of the aforementioned Q10 co-enzyme.


Garlic is known for activating the production of nitric oxide in the body and is also used as an alternative to Cialis and even Viagra. It is also capable of decreasing blood pressure by up to 8 points in patients suffering from high blood pressure.

Citrusy Fruits

Citrusy fruits such as oranges have a ton of vitamin C. While this does not boost NO production in the body it does protect those molecules from free radicals. In order to consume more of this vitamin, food that is rich in nitric oxide has to be consumed regularly since the molecules of the latter will deteriorate naturally then. This can be prevented if a diet comprising of oranges or any other citrusy fruit is maintained.

Caffeine or Black tea

Caffeine is known to act as a vasoconstrictor which basically means that it narrows blood vessels to reduce blood flow [3]. It is often ignored as a nitric oxide booster because of this effect but studies have shown that it also widens blood vessels to increase blood flow as well. It is also known to reduce stiffness in arteries and aid in the production of nitric oxide. In conclusion caffeine can be considered a hit and a miss but it does boost NO to some extent.


In order to ensure tea or caffeine boosts this essential compound in the body, a pinch of ginseng can do wonders. Besides increasing testosterone levels, enhancing blood circulation and increasing blood flow, ginseng is also a good nitric oxide booster [4]. However, these effects are limited to Korean ginseng rather than the American variety.


Besides being extremely good for testosterone levels, onions have been known to boost nitric oxide levels significantly. They are also very good sources of vitamin C which as we discussed before, keeps NO molecules safe from free radicals. In addition, this vegetable also contains strong traces of the compound Quercetin which is well known for being a nitric oxide booster.


L-arginine is an amino acid which is a precursor of nitric oxide and it happens to be loaded in fresh, organic shrimp. A diet rich in this will ensure a body well supplied with NO since L-arginine converts into the compound on synthesis.

Nitric oxide is essential when it comes to leading a life that is free from debilitating diseases. The abovementioned food items are just the tip of the iceberg when it comes to food that contains this essential compound. Our body needs help to produce as much NO as it needs and consuming foods rich in it can go a long way in keeping blood flow regulated, ensure cell replacements and keep muscles as well as tissues strong.

More business professionals turning to CBD oil to treat work anxiety

April 23, 2016

Though experiencing anxiety occasionally is a part of life but repeated and persistent episodes of anxiety are a psychological disorder which should be dealt with timely before the damage is done. Repeated feelings of anxiety are not just difficult to control but they also interfere with your day to day activities. The factors that increase the risk of developing this disorder are usually:

  • Witnessing traumatic events
  • Stress buildup
  • Mental-health disorders
  • Substance abuse or withdrawal

According to ADAA (Anxiety and Depression Association of America), the most common neurological illness in the country is anxiety disorder, affecting approximately 40 million adults or 18 percent of the US population. (1) Among different types of anxiety disorders, SAD (Social Anxiety Disorder) is quite common and affects roughly 12 percent Americans. Also known as social phobia, this type of anxiety disorder is characterized with intense fear in social situations.

Scientific and academic research studies are however, being carried out actively to find treatments to lower Social Anxiety Disorder. In fact, several researches conducted on Cannabidiol (CBD Hemp Oil) suggest its positive impact on the central nervous system and recognize its anxiolytioc effects. CBD oil is now being readily accepted for relief from anxiety and this is evident from its growing popularity.

Cannabidiol Hemp Oil is basically oil that is extracted from industrial hemp plants (cannabis). These plants are naturally high in Cannabidiol which helps counteract anxiety and paranoia. Click here for a list of the best CBD oils on the market.

Let’s take a deeper dive and review some research to see how CBD helps lower anxiety, how it works and what dosage for anxiety is the most effective. Continue reading More business professionals turning to CBD oil to treat work anxiety